People generally don't go to movies in January, and that's a bit weird. It's January; you just got trashed at a New Year's Eve party, and now you have to go back to work. Wouldn't you want to find a way to avoid your responsibilities now that they're back with a vengeance? You can't stay in and watch Netflix every day after work.
It's a common thought that movie studios dump their worst movies in January because they know box office totals are low regardless and they can turn at least a little profit. But ever since Get Out dropped in January 2017, the month's revealed itself to be way more profitable than previously thought. This is especially true now that summer blockbuster season, once the only time to drop your expensive crowd pleasers, has now essentially become a year round tradition, with our next blockbusters coming as soon as March of next year.
Will there be another January hit as big as Get Out this year? Probably not—that movie made a shocking amount of money. But there's only one way to really find out, and that's to brave that mid-winter snow and hit the theaters in early 2019. It's one way to stay warm, at the very least. Without further ado, here are the new movies in theaters this January that we're most looking forward to.
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